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The Fold in 2017

Sep 18, 2017

Above the Fold: Truth v Myth

Infamously referred to as “above the fold,” this mythical space, particularly as it relates to User Experience (UX) on a website, has been the subject of any number of articles. If you’re a marketer, you may have read one or two such articles. If you are a designer though, I would be shocked if you […]

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Sep 13, 2017

Now is the Time to Update Your Site to HTTPS.

Be prepared for penalties if your site is not secure on HTTPS by October. Since 2014 Google has made clear it’s intention to use HTTPS as a ranking signal. Although it is a light signal – as opposed to highly relevant content, which would be a heavy signal – it’s important to remember that paying […]

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Jun 7, 2016

Is Your Website Suffering from a Penalty?

If you are familiar with SERP (search engine results pages) then you know the sinking feeling in your chest when your site drops a few rankings. But Google has another way of keeping us on our toes. A penalty from Google can arise from many areas so it can sometimes be difficult to pinpoint exactly […]

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May 5, 2016

Can Your SEO Company Answer these 10 Questions?

We Can Have you finally reached the point in your business plan where your website needs an extra boost? Search engine optimization (SEO) is likely the answer you’ve come across. It will help your website be seen by the key customers looking for you and your services. So you are on your wild search looking […]

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Apr 27, 2016

3 Easy SEO Tips

Social Media Make sure your address is posted on your website and on as many social media sites as possible. Each time Google can locate you and your business’s address, it means Google is likely to pair your address and business together at that location naturally. This is called a citation. The most successful way […]

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Apr 11, 2016

Facebook: Why you can’t self-market anymore.

So what’s all this buzz about Facebook being kicked to the curb? I wouldn’t kick it quite so quickly without considering the following. Yes, Facebook has made it incredibly challenging for independent businesses to market themselves. Until last year, you could post about anything on Facebook with confidence, knowing your audience will be able to […]

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Dec 20, 2015

2015: 2 Major Marketing Trends

Content Why is content marketing one of the two vital trends of 2015? Because it is proven to be a forefront approach in the future of marketing. What exactly is content marketing? Content marketing is any marketing that involves the creation and sharing of media and publishing content to acquire and retain customers. The quality […]

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